All posts in Web analytics

Google Adsense A/B testing

AB testing adsense profit

The recently published adjustments  to Google Adsense policies allows for certain adjustments of the Adsense Javascript code.

One of the new things available is A/B testing of different ad unit designs or formats.

In this post we’ll provide you with a couple of examples that can help you to optimize your Adsense earnings through A/B testing.

As a little teaser, we gained a 29% increase in Adsense earnings by testing a different color setup for a ad unit…

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Track site speed in Google Analytics

Site performance should always be one as you main concerns as a site owner or webmaster. Great site speed can improve SEO, increase conversion rates and reduce bounce rates.

With the new version of Google Analytics, you can now easily follow the site speed of your site.

All that’s needed is adding a few lines of code in your Google Analytics tracking code and then you’re up and running.

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Mobile dashboard for Piwik web analytics

Mobile app from piwikPiwik is a great open source alternative to Google Analytics. Piwik is a relatively young program, but it evolves very fast.

The latest development is the new mobile app that  we’ll take a closer look at in this post.

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Tired of Google Analytics? – Why not try Piwik

Open source analytics from Piwik - an interrestin alternative to Google AnalyticsGoogle Analytics is the default choice of many Webmasters. However Google Analytics isn’t perfect for everything and depending on your needs, there are many other alternatives.

In this post we’ll look further into the Open Source web analytics tool – Piwik.

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14 free alternatives to Google Analytics

14 alternatives to Google analyticsGoogle Analytics is the default choice within web analytics for many webmasters, however there are many interesting alternatives on the market.

Did you know that Yahoo is working on a analytics program that looks very promising, or that there are many free analytics programs that offers integrated SEO reports or real time reporting?

In this post we’ll give you an overview of the exciting  options within free web analytics.

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Finally – statistics for your mobile site in Google Analytics

Google analytics finally ready for mobile xhtmlTracking traffic on mobile site has so far been quite difficult. The majority of the web analytics programs are based on JavaScript tracking, which is problematic with mobile sites, since many mobile devices still have bad support of JavaScript.

The good news is that Google Analytics now has been upgraded with additional tracking features, that allows tracking of mobile sites, even for mobile phones without JavaScript support. In this post you’ll learn how to add Google Analytics tracking to your mobile site.

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Faster Google Analytics with asynchronous tracking code

new asynchronous tracking codeGoogle Analytics is a great web analytics program, but sometimes it can slow down your site. The good news is, that Google has now released a new tracking code that loads asynchronously which means  optimized loading of the ga.js tracking file, and the possibility to insert the tracking code higher in the HTML without interfering with the user experience

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