Google Analytics is a great tool for getting detailed insights on user behavior and traffic on your site. Normally the standard implementation from Google Analytics works fine but if you’re looking for opportunities for optimizing site speed, the possibility to store the Google Analytics javascript file locally might be something to consider. The main benefit of hosting the javascript file locally is one less external dependency, and often faster download times.
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Faster Google Analytics
SEO friendly tracking of outgoing links
As a webmaster knowing exactly which external sites your website is driving the most traffic to, can be very useful. With this knowledge you can contact the most popular sites any maybe enter some kind of partnership, or just link even more to these sites, since your audience seems to like these sites.
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