All posts in Web analytics

Optimize your site with A/B testing

Big companies like Google and Amazon are spending huge amounts of time and resources continuously testing their sites. The reason is simple – the better your site is optimized for your target users, the better results the site can deliver.

Understanding the target users can be difficult, since preferences can change from country to country, from industry to industry, and even change over time. A/B testing is a great tool for getting better understanding of your users preferences, and for optimizing you site for specific goals.

In this post we will provide you with some tools that allows you to set goals for your A/B tests, and then set up A/B tests on your own site
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Faster Google Analytics

Google Analytics is a great tool for getting detailed insights on user behavior and traffic on your site.  Normally the standard implementation from Google Analytics works fine but if you’re looking for opportunities for optimizing site speed, the possibility to store the Google Analytics javascript file locally might be something to consider. The main  benefit of hosting the javascript file locally is one less external dependency, and often faster download times.

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SEO friendly tracking of outgoing links

As a webmaster knowing exactly which external sites your website is driving the most traffic to, can be very useful. With this knowledge you can contact the most popular sites any maybe enter some kind of partnership, or just link even more to these sites, since your audience seems to like these sites.

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