Optimize your site with A/B testing
jhnidk - March 15th, 2010 in: Web analytics
Big companies like Google and Amazon are spending huge amounts of time and resources continuously testing their sites. The reason is simple – the better your site is optimized for your target users, the better results the site can deliver.
Understanding the target users can be difficult, since preferences can change from country to country, from industry to industry, and even change over time. A/B testing is a great tool for getting better understanding of your users preferences, and for optimizing you site for specific goals.
In this post we will provide you with some tools that allows you to set goals for your A/B tests, and then set up A/B tests on your own site
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