SEO optimization sometimes sounds like a mix of facts and Voodoo. The search engines won’t reveal too many details about their ranking algorithms, because somebody might want to misuse this information to put the wrong sites on top of the search results.
Therefore the information on how the ranking on search engines exactly works isn’t available, but there is many theories on how a site is best built to be search engine friendly. In this post we’ll focus on the facts about SEO, and not so much on the Voodoo.
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Linkbuilding can be a very efficient, but also very time consuming task. One approach is to find sites that looks like yours, and the contact the webmaster and hear if a link exchange is possible. However with the growing spam problems on the net, the success rate of these requests can be very low.
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